The concept of remarketing is to identify visitors who had earlier interacted with your website or your mobile app, and continuously reaching those people whenever they are online. Remarketing optimizes the visibility and awareness of your products/services to the correct people, thus maximizing your sales opportunities. According to statistics, the website visitors who subsequently see remarketing ads are 70% more likely to convert.
Dot Connect (certified Google partner) shall customize your ad campaign to encourage previous visitors of your website to convert into real customers. That is done thru intelligent ad system that boosts customer re-engagement.