youtube advertising

YouTube is the most popular video sharing platform in the world; over 100 million daily views in Saudi Arabiass only.
Through YouTube advertising, you will optimize your message reach to the interested customers in the right location and at the right time.

Location

Where's your customer?

Penetrate the target market through strategic YouTube advertising. We have full flexibility to customize the coverage area between very small districts and the whole globe with no limit.

Demographic

Who's your customer?

We shall determine the correct target audiences; i.e. their age, gender, income level, etc. and we shall build your YouTube ads strategy to address and reach the right specific people.

Interests

What's your customer into?

Based on the specific interests (e.g. business, sports, health & beauty, fashion, etc.) of your target audience, the system will determine the most suitable videos where your ads will show up.

We shall optimize your ads reach to the right people at the right time, and at the right YouTube channel.
You don’t need to get your ad in front of everybody – just the people likely to be interested in what you have to offer.

Show your ad at the right time - When people are searching or watching

Reach people when they are a) on the YouTube homepage or b) searching for a specific topic, or c) watching YouTube videos; your ad will appear within such videos.

Skippable in-stream advertising

Your video ad will appear, to audience who previously showed interest in your business, within the streaming YouTube videos of matching topics. The viewer can skip the ad after the 5th second. You will not be charged unless a viewer watches your ad to its end, or for a period exceeding 30 seconds (TrueView), or when he interacts with your video, whichever action comes first.

Non-skippable in-stream advertising

The video ad may extend up to 20 seconds, without the “skip” option. It will be a memorable ad where you will be reaching your viewers with the entire message. You will pay each time your ad is shown 1,000 times.

Discovery advertising

Spread your ad efficiently to your viewers through YouTube search results, both on the YouTube homepage and in the content of related videos. You will pay when viewers choose to watch your ad by clicking on the video.

Call-to-action

To boost the ad achievement, we will invite viewers to take action after having watched your ad. That will be either by a) redirecting the viewers to a specific URL within your website, b) redirecting them to your own YouTube channel (to subscribe and watch more videos), c) giving them the option to speak to you over the phone or d) sending you a message. The main purpose being to expose more content and providing more info to your customers.

Your website

Having the viewer arriving in your website is an achievement by itself; that will increase its exposure and visibility to interested customers, which improves your business opportunities. Your website should be rich and informative of your products/services in order to attract the potential customers.

Your YouTube Channel

Here you have the opportunity to describe your products/services in as much details as you may like. Your customer will have all the necessary information to get engaged. You can also invite the viewer to subscribe to your channel and watch future videos; they may share your videos with others as well.

Successful video campaigns

It is of great value for your business to make full use of the video advertising over the Internet. Dot Connect (certified Google partner) shall create and manage your video ad campaign, and having it customized for optimum return on your investment.